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Gallup
Put Gallup to Work
The Assignment
You may know Gallup for their polls. Most people do. Far fewer people are aware that Gallup uses that wealth of information to help companies improve workplace performance. We were tasked with helping them launch their newly branded workplace tools, a platform called Access.
In Search of the C-Suite
To reach their extremely narrow target audience —
C-suite executives and HR managers — we created thought provoking display ads in places where leaders are actively looking for solutions to their business problems. In addition, we created custom landing pages tailored to the messages in each ad, so that each journey was seamless.
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