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GREENIES
How (Not) to Train Your Dog
![](https://static.wixstatic.com/media/03eb19_5a0e96e3fba343a585446293a28173c0f000.jpg/v1/fill/w_488,h_297,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/03eb19_5a0e96e3fba343a585446293a28173c0f000.jpg)
The Assignment
After recieving a strong reaction to their new, more playful brand voice, Greenies needed help transforming their site content. They asked us to scale their newfound silliness across a series of "How To" content pieces.
![GREENIES SEO.jpg](https://static.wixstatic.com/media/03eb19_75a80c089c954af8b333d825da41d458~mv2.jpg/v1/fill/w_980,h_510,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/03eb19_75a80c089c954af8b333d825da41d458~mv2.jpg)
![HTC Copy.png](https://static.wixstatic.com/media/03eb19_e29f35efd6e84e10b540c83ec1b38470~mv2.png/v1/fill/w_583,h_584,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/03eb19_e29f35efd6e84e10b540c83ec1b38470~mv2.png)
Making Bad Advice
Into Good SEO
Once we had our unique content, we used it as an opportunity to benefit organic search. Through article content, we snuck a bit of good advice and plenty of high MSV keywords onto Greenies' site.
![HTC Article.png](https://static.wixstatic.com/media/03eb19_38dbbca266124898b22f3271a15f1201~mv2.png/v1/fill/w_489,h_334,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/03eb19_38dbbca266124898b22f3271a15f1201~mv2.png)
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