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TOTES ISOTONER
Seasonal Campaigns
The Assignment
As a fashion-forward brand of weather-related accessories, totes felt like they were stuck in a rut. They needed help weaving more functional benefits into their seasonal creative, without losing touch with their light, fun, fashionable style.
A Tale of Two Umbrellas
Drawing inspiration from fashion brands, we set out to create some simple, evocative ads that tell a story in a single frame. In the end, we made the scene, benefits and fun all work together to create a singular effect.
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